Incentive events with travel and accommodation is one way to show your valued clients you appreciate their custom.
As mentioned, the second step is to plan on maximising your and their benefit with your best corporate hospitality. The following are the key advantages in doping so.
Your First Impression is Very Important
First impressions always have a huge impact in the corporate world. And a great hospitality event manages to put it’s best foot forward for making that first impression one that delights.
It presents the side of your company to the new client or investor and enhances credibility.
If possible, have the newly arrived guests enjoy cocktails in a separate area and let them relax with drinks and canapes.
Make regular announcements that the main event will start in 20 minutes, then 10 minutes and so forth. Let the entrance to the main event start 10 minutes late to build excitement and suspense.
When your guests walk in, have indoor sparklers or fireworks lining the path. Give them gifts such as caps and other retail merchandise.
Have wait staff handing out more wine and beer. Have the DJ or party band playing in the background with the event photographer taking lots of shots of the smiles and they are indeed delighted with their first impressions.
Building Strong Relationships
Hospitality events also help your clients to build up trustworthiness towards your company.
Your hospitality provides them with the comfort of acknowledging their business. It creates goodwill with the business and strengthens the network to a greater extent than just the thank you lunches you host them too from time to time.
Relationships can be further strengthened by your clients meeting other staff in your customer service team. Have some group photos taken by the media wall and no doubt they will be shared on social media and help to promote your business even further.
Leverage Every Marketing Opportunity
These hospitality events reveal a great marketing opportunity for your company.
Whether it’s for a get-together, dinner arrangement, or awards ceremony purpose, guests get to know about your success and appreciate your effort to the community.
All the pre coms messaging to your mail list, posts on LinkedIn and social media will all be reminders of your business.
Same with after the event, all the best photos you are able to share across all your social channels. Your guests will share across their social media channel amplifying your marketing reach.
Arts & Entertainment Breaks Down Barriers
Your corporate clients are not just robotic identities who come to your event to show courtesy.
They enjoy your hospitality with the utmost regard. And if you arrange the event according to their entertainment taste, they will love it even more.
With this, they get to feel more relaxed and build trust in your network.
When organising your event in a hospitality venue you have so many choices. Being able to control the indoor environment by having low light for mood and special effects at any time day or night gives you lots of flexibility in tailoring entertainment to your invite list.
Successful Hosting has a Big Return on Investment
Not all in the corporate world will understand that a hospitality event can be an investment and not just a cost.
Most medium and large corporations do and should continue to invest in their staff and customers with great events. They may be more agreeable on that next big contract when they are there.