Corporate Events Guide
This Corporate photography article covers subjects such as, tips on the top 20 shot list ideas. How to plan an event from a photography perspective. A list of our favourite Corporate event venues in Sydney. And the main feature, what are the main types of Corporate events.
Also, more tips on what you can add to your photographers brief. Why stock photos are bad for business, and the benefits of hiring a Corporate photographer expert.
If your running an event for a small business, SME, NFP or a Corporate Enterprise this article is for you.
Head-shots are often associated with the words ‘Corporate Photography’. We think headshots are better described as (business) portraits, rather than Corporate photography. We may cover that in the future. This page focuses on event photography for B2B. The main purpose of the article is to provide a detailed description of the main 6 sub-genres or types of Corporate event photography. Photographers who photographs these types of events will / should have a broad range of experience.
The Sydney Corporate Marketplace
Using our local market as an example. Your city of may be of similar size and scale.
The City of Sydney is made of 33 suburbs. On average every day approximately 615 000 people visit the area.
Using the national average of travellers to Australia, 20% visitors attend business meetings, training workshops, summits, seminars and expos. Source Deloitte ↗
The population growth in the City of Sydney over the last 10 years is 38.9%. Outer Sydney grew by just 18.6% in comparison.
How closely does this relate to Corporate events? Over the last 10 years, the number of hotel stays has increased by 1 million a year. In 2019 the Sydney City will have over 4.5 million hotel visitors. A proportion is just holiday travellers for sure, many combine business while here. Taking just one event venue as an example, The Sydney ICC, some trade show expos have over 10 000 people.
With 21,500 businesses in the Sydney City area and a large number of the top 500 companies in Australia are located just down the road. A proportion of the top 500 (41%) that are located in the State of NSW would hold events in Sydney CBD Area. Source City of Sydney ↗
This is the size of the Sydney Corporate Events Market and give us all an opportunity to participate in educating and entertaining your audience.
Corporate Event Doltone House
Guide to Corporate Photography
Industry expos and other large business functions provide great platforms for B2B networking as they’re often large in scale and scope. Most industry expos will have public exhibitions of various commercial or industrial products.
Photography is the perfect media tool and should be at the centre of your marketing program. Expos vary in style, i.e. indoor or outdoor. An experienced photographer knows the ins and outs all too well. Given the potential for industry expos to be huge, professional photographers will work as a team of several photographers to capture various aspects of the event simultaneously. Or for example, if it’s in one of the halls at the ICC, one photography may be all you need.
Types of Trade shows List
- Franchising expos
- Fitness expo shows
- Lifestyle-focused trade shows
- Building and Construction Expos
- Health and Wellbeing
- Food and Beverage
- Security and Safety trade shows
- Technology expos
- Independent Living shows
- Government services show
Commercial and Trade Shows
You’ve just secured a space at an exhibition, and you’d like to document your participation. Paying for your space is just the beginning, and you would want to maximise the ROI on this often-substantial investment in money and other resources.
Depending on the event, the expo may last for several days to weeks, so your photographer has to be well organised and capable of meeting your needs.
Documenting all the milestones at the trade show is where you can count on a professional photographer. With the right photographer on your side, you can let your staff focus on their job and worry less about capturing the right moments on their phones.
Professional photos can be used for everything from entering new markets to promoting your presence at future shows and increasing your brand awareness. Sharing regular content to your audience means you will not be forgotten amongst all the messages your competitors are sending out.
There are plenty of photographers out there, but sending anyone other than an expert in trade show photography is taking a risk. Sure, a studio portrait specialist may have the right equipment. But business photography presents unique challenges that can have a good portrait or general photographer struggling.
Before the event, you and the photographer will need to discuss the scope of photography services, which includes the number, type and variety of photos you want (see the Shot List example discussed in this article). Typically, your photographer will work with you and the venue management to discuss any specific conditions before or after the event.
Experienced business photography specialists will work with you to meet your particular requirements.
Gala Dinner Events
Once a year, your team, clients and supporters dress up for a night of wining and dining to celebrate. You have to put in some hard work to create a stellar experience, but one of the most important things is to ensure you hire the right photographer.
Gala dinner types of events are often bursting with anticipation and filled with excitement. Many old business friends gather and new connections are formed. Through photography, your photographer can capture the atmosphere, stunning stage designs, lighting displays and of course, the guests enjoying themselves.
Example Gala Dinner Program:
- Drinks and canapes with networking to start the evening
- MC for the night welcome message and introductions
- Guests take a seat usually at tables of 10
- Sponsors’ messages
- The main course served
- Award presentations – what everyone has been waiting for
- Networking time
- Networking and final drinks
Like most corporate events, annual galas and dinners present the photographer with a photojournalistic challenge in that they must capture natural, candid moments without making guests feel awkward. For instance, an experienced gala dinner photographer knows to avoid taking photos of people as they eat because it makes them uncomfortable. Not to mention, nobody wants their photo taken with their mouth wide open or with a glass of wine to their face.
Here experience with business events is a must, and when to take photos is just as important as when not to take a photo.
While the main meal is being served presents an excellent opportunity to take full room photos, demonstrating how well the event is attended and show off the venue in its best light.
Product launch events are necessary in today’s businesses world, but for startups, they are even more critical. Product launches aim to create product and brand awareness as well as publicity for a particular product or service. You want to generate lots of buzz and excitement and get the online world talking about it.
In today’s world of online shopping, the price is a key determinant when making purchase decisions. Nonetheless, you can’t afford to discount the value of great photos at your product launch event. See this page for a detailed guide on photography prices and rates.
The majority of your clients and supporters will want to see photos from your product launch if they can’t make it in person.
A great place to use the photos is for e-news on your website or for your email newsletter campaigns. Words are great but including photos will add value to your message.
You could have your in-house marketing staff taking photos, but poor-quality images may be more detrimental to your brand than having no photos at all. That’s why you should hire a professional event photographer to capture high-quality images.
For product launches, be sure to have enough photos for digital marketing. Having a wide variety of shots to choose from helps to create continuity across different channels with similar photos. Consistency in imagery, tone and voice of your marketing messages will have you standing out from your competition.
What should a professional photographer do for you?
- Capture the key moments
- Ensure the event is reported in its full visual glory
- Justify your spend in hiring them for the job
- Raise awareness of your company to a new audience
- Build relationships with new prospects
- Increase your network of contacts
- Showcase your new products and services to new markets
- Position yourself as an industry leader by presenting yourself as valuing your image
- Increase your visibility
- Enhanced brand awareness
- Be consistent with marketing campaigns
- Online exposure through all your media channels
- Expand your online/web presence to drive traffic to your website
- Maximise sales opportunities across all your sales funnels
These may appear basic but sometimes reminders about the basics are what’s required. Having concise lists to check and double check all points of opportunity for both photographers and clients is a great way to gain a greater understanding of the responsibilities of both parties and the expected deliverable.
From the client side, it may also help to maximise the full potential of the photos to your business. Both clients and photography services providers may also find these lists useful when drafting hiring contracts. There may be some cross over with this list and others on this page or on our other primary pages. Hopefully, this list is the one that strikes a cord and is useful to you.
Advantages of Hiring a Specialist Corporate Photographer
- Increase your company/brand profile
- Increase sales turnover
- Launch new products
- Educate customers
- Support distribution channels
- Generate Leads
- Increase your customer database
- Gain more visibility
Professional Photography enables you/r client to be reassured they are associated with a vendor of choice.