Corporate Event Photography
Business and Corporate photography article that covers subjects such as; What is Corporate Event photography.
Tips on the top 20 shot list ideas. How to plan a Corporate event from a photography perspective. A list of business event venues.
Also, more tips on what event Manager can add to the photographers brief. Why stock photos are bad for business, which we’re sure you know that already. Why you need a Corporate expert photographer.
If your running a business event, this article is for you.
Head-shots are often associated with the words ‘Corporate Photography’. We think head shots are better described as (business) portraits, rather than Corporate photography. We may cover that in the future. This page focuses on event photography for business. See this page for a detailed description of the main types of Corporate events. Event Photographers who photographs these types of events will need to have a substantial amount of experience.
How Big is the Corporate Events Sector
Using our local business sector as an example. Your city of may be of similar size and scale.
The City of Sydney is made of 33 suburbs. On average every day approximately 615 000 people visit the area.
Using the national average of travellers to Australia, 20% visitors attend business events such as meetings, training workshops, summits, seminars and expos. Source Deloitte ↗
The population growth in the City of Sydney over the last 10 years is 38.9%. Outer Sydney grew by just 18.6% in comparison.
How closely does this relate to Corporate events? Over the last 10 years, the number of hotel stays has increased by 1 million a year. In 2019 the Sydney City will have over 4.5 million hotel visitors. A proportion is just holiday travellers for sure, many combine business while here. Taking just one event venue as an example, The Sydney ICC, some trade show expos have over 10 000 people.
With 21,500 businesses in the Sydney City area and a large number of the top 500 companies in Australia are located just down the road. A proportion of the top 500 (41%) that are located in the State of NSW would hold events in Sydney CBD Area. Source City of Sydney ↗
With the vibrancy and diversity of the Corporate events market, it is vitally important to record your event.
Corporate Event Doltone House Sydney NSW
14 Benefits of a Corporate Photographer?
- Capture the key moments
- Ensure the event is reported in its full visual glory
- Justify your spend in hiring them for the job
- Raise awareness of your company to a new audience
- Build relationships with new prospects
- Increase your network of contacts
- Showcase your new products and services to new markets
- Position yourself as an industry leader by presenting yourself as valuing your image
- Increase your visibility
- Enhanced brand awareness
- Be consistent with marketing campaigns
- Online exposure through all your media channels
- Expand your online/web presence to drive traffic to your website
- Maximise sales opportunities across all your sales funnels
These may appear basic but sometimes reminders about the basics are what’s required. Having concise lists to check and double check all points of opportunity for both photographers and clients is a great way to gain a greater understanding of the responsibilities of both parties and the expected deliverable.
From the client side, it may also help to maximise the full potential of the photos to your business. Both clients and photography services providers may also find these lists useful when drafting hiring contracts. There may be some cross over with this list and others on this page or on our other primary pages. Hopefully, this list is the one that strikes a cord and is useful to you.
Results of Booking a Specialist Corporate Photographer
- Increase your company/brand profile
- Increase sales turnover
- Launch new products
- Educate customers
- Support distribution channels
- Generate Leads
- Increase your customer database
- Gain more visibility
Professional Photography enables you/r client to be reassured they are associated with a vendor of choice.