Corporate event photography and event photography both involve capturing moments and documenting special occasions, but they differ in terms of their purpose, target audience, and overall approach. Here are the key differences between corporate event photography and event photography:
Purpose:
Corporate Event Photography: The primary purpose of corporate event photography is to capture images that can be used for promotional and marketing purposes for businesses. These events are usually organized by businesses or organizations and may include conferences, trade shows, product launches, and corporate gala parties. The photos taken during corporate events are often used for company websites, social media, press releases, and other marketing materials.
Event Photography: Event photography, on the other hand, focuses on capturing the essence and highlights of various events, such as weddings, birthdays, sports, festivals, concerts, and private parties. The purpose is to create lasting memories for the individuals or groups hosting the event, as well as the attendees.
Target Audience:
Corporate Event Photography: The target audience for corporate event photography is typically the company itself and its stakeholders such as sponsors, agents or distributors. The images captured are intended for internal and external use, showcasing the company’s brand, culture, and achievements. They may be used in corporate reports, presentations, and publications to convey a professional image and attract potential clients or investors.
Event Photography: Event photography caters to a broader audience, focusing on the individuals or groups hosting the event, as well as the attendees. The photos captured are usually meant to be cherished by the participants, preserving the memories and emotions associated with the event.
Style and Approach:
Corporate Event Photography: Corporate event photography often requires a more formal and structured approach. The photographer needs to capture key moments, such as speeches, presentations, and networking interactions, while maintaining a professional tone. It is common for the photographer to receive a detailed Runsheet prior to the event and a essential shot list.
The images should reflect the corporate environment and align with the company’s branding guidelines. Corporate event photographers are skilled in capturing candid moments, but they also excel at orchestrating group shots, award winners on stage in front of a large live audience, and capturing the overall ambiance of the event.
Event Photography: Event photography allows for more creativity and spontaneity. Photographers have the freedom to experiment with different angles, lighting, and compositions to capture the energy and emotions of the event. They focus on candid shots, interactions between guests, and the overall atmosphere. Event photographers strive to tell a story through their images, emphasizing the emotions, interactions, and unique moments that unfold during the event.
