Conferences and seminars are about building or strengthening bridges between businesses, so a photographer has a vital role to document your most important events. The typical conference will have a schedule of events and speakers that have been arranged to ensure there’s a seamless flow of activity.
Conferences which are typically larger than seminars, gather like-minded people to discuss related topics. While conferences differ from other types of events in terms of size and purpose, it is still an important gathering for delegates representing all associated groups. Many of which rarely come together except at yearly or biannual events.
Professional photographer’s images are an essential way for the delegates to relay the essence and narrative of the day to their respective professional circles.
The photographer’s job is to try and make someone who wasn’t at the conference, seminar or summit know what the event was all about, who attended and where they should be the next time. And in so doing, he/she will watch out for themes, logos, details, colours, and features that make the conference unique or different from others.
Often at these types of events, the photographer has to deal with a variety of lighting conditions, some of which can be harsh. Moreover, multiple activities could be happening at the same time. Prioritisation is therefore essential to make sure the photographer captures everything required. A photographer with experience is necessary if they are to tell your story and advance your brand’s image.
If you can find a professional photographer that has the personality and business experience your guests will relate to, even better.
One benefit of hiring a competent photographer is, of course, to sell more tickets and increase the number of attendees to your next conference or seminar.
Often the photos are used immediately for social media promotion or in future for PR and advertising.