What is a Headshot Photo Anyway?
Definition of a Headshot
A headshot is defined as simply a photograph of an individual’s face, usually including their shoulders, including only the person who is the focus and subject of the photo.
Where are Professional Headshots Used?
- Linkedin profile
- Social media profiles
- Directors briefs
- Website About page
- Author Bio
- Media stories
Are Professional Headshots Really necessary?
How important are they to your professional career? Do other successful people in your area of expertise have one? It is expected or or can you get away with doing it yourself photos.
Will the business hiring you need to be impressed with your presentation? Both women and men in business need to present well at first sight. Business greetings used to include handshakes, and people would make assumptions out of that.
Business handshakes are gone so all we now have at first glance is how well our online LinkedIn image represents who we are in real life. You’ve got less than 2 seconds to make an impression.
For another perspective of Headshots and how they can help you project intelligence, trustworthiness, and friendliness, Listen to this podcast ↗
Personal Branding is So Important in 2020
Your personal brand must stay consistent across all media on or offline. Your look is a great part of your brand so make sure you are instantly recognisable. Quickly gain trust and it will be easier for you to deliver on your brand promise.
Your business headshot should not be more than 5 years old, updating it every 2-3 years is even better. You evolve and so can your personal brand, but no one else will know about your personal growth unless you maintain your public image.
What Makes A Great Traditional Headshot?
A great Headshot usually has a neutral background, focused directly on the face and are either three-quarter or full face portraits. Eyes are almost always looking straight down the lens. Head tilt is optional and if not overdone can look good. Your choice of either slightly submission chin or slightly pronounced. Not a huge fan of eyes that are too squished together, like there’s some sort of discomfort going on.
Your character, your story should always shine through your portrait or if you’re aiming to grow in a specific direction use that future you persona.
Headshots in Sydney are used in professional settings, for example on resumes and social media sites like LinkedIn, for high profile business meetings, symposium and seminars and a range of other networking and personal branding situations.
While it might sound like a very simple photograph – and in one way it is – the professional headshot is a real test of a photographer’s skill.
Capturing somebody’s personality in a single picture, whilst also remaining within the constraints of a standard head-shot, is not simple at all! It requires a photographer who can rapidly build a relationship with their subject and put them at ease. Professionals can work from a variety of angles to obtain the most attractive image, and understands the role of light, background, pose and facial expression in creating a portrait that truly represents you.
Can a Friend Take my Head Shot?
Yes a friend can take your photo, no it shouldn’t be used to further your career. It’s really tempting to use the digital camera in your phone, but will it take a flattering portrait? Assuming your friend can do the same with their camera will result in your personal appearance being missed in a sea of selfies. It will not meet the standard of a professional corporate photographer, don’t make that mistake.
If your friend uses a modern camera phone, that camera can cost less than $50. A portrait lens that professionals use costs upwards of $1000 – $3000. It definitely has a different look.
While corporate headshot prices are actually very reasonable, it’s a certain fact that most people can tell whether a photograph has been taken professionally. In part it’s about the technical aspects of the shot which make it eminently shareable and memorable. But it’s also about the connection between the person in the photograph and the person viewing it.
A professional photographer manages to take the place of the viewer and create a connection in person that then translates to the eventual viewer. It’s indefinable, but if you go and look at an authors book jacket photo, or the main images that people place on their websites, you’ll find that the most compelling images nearly always have a photographer’s credit.
Media professionals always know this: actors and models invest so much in their portfolios because they know an actor headshot can make or break an early career, and what’s true for those professions can be true for everybody.
A great corporate headshot can push a career forward, not because we’re shallow or appearance-obsessed but because we all want to feel a connection. A good portrait makes that connection even when we haven’t met the person.
So yeah your friend can take your photo but no you shouldn’t use them for your career advancement, unless of course they’re a professional photographer.