What is Commercial Photography
Overview of commercial photography
Commercial photography is a method of capturing the essence of your product or service.
This page breaks down the detail of commercial photography, its importance, and how and where to use the photos.
What exactly is commercial photography?
These days the majority of business owners, managers and entrepreneurs invest a lot in promotional photography. They present their products or services in the most appealing way possible to draw the attention of new clients. Doing it themselves is not advisable or in most cases, possible.
That’s why they hire us for professional commercial photography for retail, websites, marketing, magazines and other media.
In modern industries, the impact of commercial photography is seen everywhere. People learn about new, rising, or successful brands through online advertising, brochures, press releases and business reviews.
What is commercial use of an image?
You can’t use Google images for commercial use, that will get you into all sorts of troubles. If you use stock photos what will that do to your brand.
Any time you use an image or creative works you must make sure you have either ownership or a licence to use the works. Without it you could / will end up in a costly situation where you’ll be repairing your brand and paying large sums of monetary compensation. Every so often there are media reports of the types of violations.
How can commercial photos help my business?
Simple answer is to promote your business to your existing and new clients.
Most large business and government do this well. Consistent copy and consistent images is a powerful tool to convey the right message. When you have hundreds or tens of thousands of staff it’s the only way.
Small or medium size businesses don’t always do well. If this is you, start now!
If you don’t your competitor will. Especially now that online is as important (if not more) than what your showroom, retail products or office space looks like.
First 2 Steps
- Engage your key staff and write down what visual message you’d like to consistently say to your customers.
- Then call a meeting with your favourite commercial photographer.
If you haven’t got one you’re hooked on yet, give us a call and we’ll workshop some ideas and budgets.
Examples list of types commercial photography
- Street portraiture
- Headshots for business
- Architectural photography
- Interior and showrooms
List of where you can use commercial photos
- General print and magazines
- Digital media ad campaigns
- E-commerce websites
- Films and television
- Corporate profiles
- Editorial purposes
- Retail promotions
Commercial photography prices
The commercial photography prices in Australia depend on the location, service availability, length of working hours, and the scope of production with it’s associated amount of gear to be used.
Some full team commercial shoots for a premium international brand can be up in the $250 000 plus and involve dozens of people.
Others such as food, product and editorial photography for local retail outlets a more modest $2200 for a full day and series of photos.
Inner Sydney retail, café and local business photography with a medium to low pre and post production starts at $440.
Rates can vary greatly, from under $350 per hour to you name it depending on the creatives reputation and how extensively the images will be used.