Professional Photography How Much in 2019
Photography pricing and rates will vary a little or a fair bit depending on your exact needs.
Hiring a Corporate Photographer is going to require some investment, that goes for any specialised field.
A professional photographer is also a game changer for your peace of mind and getting great results.
If your budget is really tight we don’t recommend the hour by hour price method. It will probably cost you more as the hourly rates will be higher. We suggest hiring for either half or a full day. When hired on full day rates basis, usually the photographer stays on location much longer than just the standard 8 hours. For half day rate, they may need to get to their next booking, not always but…
What You Pay For in Brief
Like most specialist fields, there will be a lot of time spent prior and post-event. Booking preliminaries (aka preparation) also includes things like doing research on your business, your past events, your existing/new collateral, and understanding your target market and demographics.
To do this properly it can take a fair bit of time and it gets allowed for in the prices or rates quoted. But since you’re reading this website you know this already. Will the entry-level photographers listed on aggregate websites do this for a few dollars an hour. Maybe or probably not.
Also understanding how the images will be used will help in giving you the very best photography prices and rates.
Photography Pricing in Perspective
The other way to think of it is, you’re a professional offering your services. Would you work all day with your professional equipment, skills, experience, including pre and post production for $300 pre tax and expenses? Nope, you’re a professional and you get the job done.
If you only have the budget of $600 for a half day shoot, just let us know upfront. Our regular clients benefit from the best rates, just ask.
$600 for a full day won’t get you the results you and your guests are expecting. Photographers that are starting out and doing it on the side may deliver results you hope your Manager and Marketing department will like. If you can afford the risk, give’m a shot. Will they know how to treat your business guests and VIPs? Maybe.
Sustainable Photographer Rates?
With anything much under $180 per (on location) hour pricing, we doubt you’ll get very useful image content that captures the essence of the occasion and your business.
For example, if you require a photographer to relate to your executives or be comfortable in the boardroom. Or in front of a very large audience who would you select as the photographer?
Someone who is starting out that you found in an aggregation website, or with no experience in the business world? Nope, you’d want someone who has spent a fair amount of time in similar situations. All professional photographers we see have invested in their own branded website and has shown commitment to their craft for a long time.
If they are running a business and spend considerable time in; the prelim preparation phase, on location hours and then post assignment work they certainly won’t be charging just $80 an hour.
That would mean for all their experience, the effort of on location time and $20 000+ in tools and equipment, they’d only pay themselves less than $20 an hour as a professional. And that’s before tax. Wouldn’t cover insurance or transport, not in Sydney at least. Once you factor in the 20%-30% tax they’d have to pay as an independent contractor, that time may have as well have been volunteer work. I’m not dissing volunteering, we think it’s incredibly important and do so ourselves.
Happy to hear your point of view, send us an email if you agree or have a different point of view.
They’ll definitely take better photos than phone pics. Or one of your colleagues with a camera (although some can be good too) Can your brand risk it? Are you ok with slightly out of focus photos? Look around our website and you’ll notice our photos are clear, bright and sharp. Know how and experience makes all the difference.
Engage a professional and let them demonstrate their value.
Once the budget is out of the way, you’ll have more time for other tasks.
We understand there are so many elements you need to pull together to make an event happen, and booking a photographer is only one them.
Book a photographer with experience and you’ll have one less thing on your mind.
We are sure to have some of the best value event photography pricing and rates in Sydney. Contact Us for a quote.
Photographer Rates Detail
In summary, photography pricing and rates can range from the concerning low rates most of the entry level aggregate websites advertise at that are just not sustainable. Unless it’s a side project that the photographer is tinkering with.
To the startup professionals that have prices starting from $150 an hour, and that’s cool, to the more sustainable rates of $180 up to about $360AU per hour for the larger bells and whistle operators, that’s for a half day booking assignment (and to be clear this is referring to on location hours).
You may/should get lower rates per hour than that for a full 8 hour day assignment for an experienced photographer.
It is worth reiterating the point that for every hour on location there are many more included for pre and post production hours in that hourly rate.
If you want to read the long version on this subject see here on How Much Should Photographers Charge and this is in US dollars for 2016. And this article was first published here http://www.roshsillars.com/how-much-should-photographers-charge-in-2016/
Photography Pricing List
Photography pricing in 2018 by FixThePhoto, again in $US of A dollars
- Hobbyist: free or under $110 per hour
- Amateur: up to $80 per hour
- Student: up to $120 per hour
- Semi-pro: up to $170 per hour
- Professional: up to $270 per hour
- Wedding shooters: $1700-3700
- Portrait photographers: $150-370
- Product photographers: $35-170 per image
What is your Brand Worth
Entry level or top shelf? perhaps somewhere in the middle?
Typical event photography assignments in Sydney range from $440 – $2,200 depending on the brief and how many photographers and assistance. Advertising and some Commercial photography can be considerably more. Wedding prices are different altogether, we photograph some occasionally. This genre like the others mentioned really does depend on so many factors we’d need to write up up a full webpage just for each niche.
Work with a Professional Photographer
When you choose to work with a professional photographer, you’re paying for years of experience, creativity, event experience, people skills, business savvy, has a registered business, insured, technical know-how, camera and processing equipment, excellent reputation and their full and professional commitment to your success.
We think your Brand is very important. To illustrate the experience, skill and considerations required to deliver outstanding images, read Corporate Photography Complete Guide 2019 (4000 words+) to give you an overview of just a few sub-genres in photography.
Event Photography Fashion
What Influences Professional Photography Pricing
Many factors help Photography Businesses determine the best photography prices or rates, some of which are:
- Style and Consistency – As you look through our work, you’ll see consistency in a style of photography and post-production that is unique to us, you can depend on this consistency for your event.
- Service – At any point in time, before, during, and after the event, you’ll have easy access to your head photographer, we pride ourselves with responsive personal service.
- Post Production – we personally post-process our raw images, we do not farm them off to some overseas mass production house. We use the latest desktop workstations with the latest specialist software to give you dependable and consistent results.
- Photography Equipment – We use professional grade equipment, use only genuine Nikon lenses, no cheap substitutes. Our Eizo monitors are hardware calibrated and very accurate, We have great confidence in our equipment.
- Backups – All images are backed up immediately upon entering our studio, then they are backed up twice, catalogued and logged into our system. We have strict QA processes we always follow before, during starting the post-production work.
- Qualified Second Shooters – We’ve screened countless photographers to find the right people to work with us. Their experience, manner, can do attitude with an eagerness to offer a high level of service is a must. We also look at their equipment list and their years of consistent results
This list could be very long indeed if you would like for us to elaborate further. Contact Us
Best Price Photographers in Sydney
Great photography will drive more website traffic, acquire new prospects, increase your qualified sales leads, leading to higher conversions.
Are you ready to increase your pipeline with new leads?
Quick Replies During Business Hours, and usually within the hour
Photography Partnerships for Not For Profit Community Organisations
If you’re managing an event in Sydney CBD and it’s primarily benefiting a community or cause, we understand professional photography rates are not always in reach. If this is you, let’s chat about co-branding or sponsorship contra opportunities. We have a short list of criteria on ways we may be able to work together.
If you’re running an event similar to a recent request that was a full day seminar and workshops promoting how to grow your small business, while at the same time asking for free photography. This option is not available.