Professional Photography How Much in 2019
Event Photography pricing and rates are an important consideration for the budget. How much of the event financial resources should you allocate to photography?
How much should photographers charge in Sydney? Is there a photography price list? What are the photographer’s rates by the hour, half day and full day hire? Can I afford a professional photographer? Why do photographers cost what they do? What are the benefits of hiring a professional photographer?
These are common questions that this article answers. To get the very best photography prices and rates both the photographer and hirer will need to have open communication. Which is not always easy when event Managers are so busy and pressed for time.
Hiring a specialist corporate photographer is going to require some investment, that goes for any specialised field. A professional event photographer is also a game changer for your peace of mind and getting great results. And this will also help in giving you the very best photography prices and rates.
What You Pay For in Brief
Like most professional services providers, there will be considerable time spent pre and post-event. Booking preliminaries (aka preparation) also includes things like doing research on your business, your past events, your existing/new collateral, and understanding your target market and demographics. If it’s a new or less known conference venue, a little research on it also helps. Doing research on your major corporate sponsors is also on our preliminary procedures.
To do this properly it can take a fair amount of time and it gets allowed for in the prices or rates quoted. Will an entry-level photographer listed on aggregate websites or gumtree do this for a few dollars an hour. Maybe or probably not.
We understand the cost of doing business. If your budget is tight we don’t always recommend the hour by hour price method. It may cost you more as the hourly fees or rates may be higher. We suggest hiring for either half or a full day. When hired on full day rates basis, usually the photographer stays on location much longer than just the standard 8 hours. For half day rate, they may need to get to their next booking, not always but…
Photography Pricing in Perspective
The other way to think of it is, you’re a professional offering your services. Would you work all day with your professional equipment, skills, experience, including pre and post production for $300 pre tax and expenses? Nope, you’re a professional and you get the job done.
If you only have the budget of $600 for a half day shoot, just let us know upfront. Our regular clients benefit from the best rates, just ask.
$600 for a full day won’t get you the results you and your guests are expecting. Photographers that are starting out and doing it on the side may deliver results you hope your Manager and Marketing department will like. If you can afford the risk, give’m a shot. Will they know how to treat your business guests and VIPs? Maybe.
Sustainable Photography Pricing?
With anything much under $180 per (on location) hour pricing, we doubt you’ll get very useful image content that captures the essence of the occasion and your business.
For example, if you require a photographer to relate to your executives or be comfortable in the boardroom. Or in front of a very large audience who would you select as the photographer?
Someone who is starting out that you found in an aggregation website, or with no experience in the business world? Nope, you’d want someone who has spent a fair amount of time in similar situations. All professional photographers we see have invested in their own branded website and has shown commitment to their craft for a long time.
If they are running a business and spend considerable time in; the prelim preparation phase, on location hours and then post assignment work they certainly won’t be charging only $100 an hour.
That would mean for all their experience, the effort of on location time and $20 000+ in tools and equipment, they’d only pay themselves less than $20 an hour as a professional. And that’s before tax. Wouldn’t cover insurance or transport, not in Sydney at least. Once you factor in the 20%-30% tax they’d have to pay as an independent contractor, that time may have as well have been volunteer work. We’re not dissing volunteering, we think it’s incredibly important and do so ourselves. Check out our about page.
Happy to hear your point of view on this, send us an email if you agree or otherwise.
They’ll definitely take better photos than phone pics. Or one of your colleagues with a camera (although some can be good too) Can your brand risk it? Are you ok with slightly out of focus photos? Look around our website and you’ll notice our photos are clear, bright and sharp. Know how and experience makes all the difference.
Engage a professional and let them demonstrate their value.
Once the budget is out of the way, you’ll have more time for other tasks.
We understand there are so many elements you need to pull together to make an event happen, and booking a photographer is only one them.
Book a photographer with experience and you’ll have one less thing on your mind.
We are sure to have some of the best value event photography pricing and rates in Sydney. Contact Us for a quote.
Photographer Rates Detail
Photography Prices & Rates
Photography Price List 2019
- Beginners/Hobbyist – $10
- Amateur – up to $50
- Photography Student – up to $120
- Event Semi-pro – up to $150
- Professional Corporate ~$220
- Wedding Photographers ~$800-$3600
- Business Portraits ~$150-$350
- Product photographers ~$35-$170
Going by the genres listed by others, this section provides a little bit of detail in how we estimated the numbers. Some we know because of direct experience, other values is throughout our network of contacts. And finally, there’s enough detail online to make the other assessments on the going rates in Australia.
As there are always a great many variations in all such things these days. We suggest that all Event and Marketing Managers get a quote tailored to their specific needs.
How We Got to Those Numbers
Hobbyist: typically they won’t ask for a fee, some hobbyists are pretty good, others are really just starting out and have only basic equipment. If they are taking a couple of shots for their mate, hopefully, they will buy them a beer. In the Sydney CBD, that’s about $10.
Amateur: up to $50 per hour. One could argue that by description an amateur would not earn money from their effort. Let’s go with the idea that they sometimes do and it’s only a side interest. There are a lot of the upcoming event photographers that will get a free ticket to a show and photograph it. If you don’t mind late nights and solo work this can be fun if you like live music. So a ticket just may be worth $50.
Photography Tertiary Student: up to $120 per hour. That’s about right in AU dollars if they are part way through a multiyear structured photography course.
Event Semi-pro: up to $150 per hour. Well, doesn’t this description get a few people riled on up forums? Like most of the categories, there’s a fair amount of variation up until this point in their career development.
Professional Corporate: from $220 per hour or around $400-500 for a quick CBD event. Although we still suggest half day rates for better pricing.
Wedding Professionals:* $800-3600 Wedding photographers are listed as a comparison to the business focussed genres. They start from entry level with limited experience to some we know that do great consistent work as wedding specialists near us that can easily double the top figure. Many wedding photographers prices are quoted for a standard 8 hour day. They typically have a selection of wedding photography packages to offer. 12 hour shoot days are pretty common.
Business Portraits: $150-350, for a 2-hour business portrait session this appears about right if the photographer doesn’t have to travel to far. Some of the photographers we’ve seen have a minimum of $500 per session. Taking the high amount and dividing by two, to give an average rate per person. Which makes sense and hopefully they encourage the Business to arrange for more than one employee at a time.
Product photographers: $35-170 per image. Again, we’ll accept this as being fairly close in Australia. Magazine/ National Newspaper and print can attract a considerably higher price and or rights usage fees. This will be on top of the actual photo session. We’ve left this off the chart as it’s not based on a per hour basis.
*As Brides and Grooms know, wedding photography can attract some of the highest fees in photography. And wedding photographers know for the $3600 fee it will require at least a couple of years full time honing their skills and 20+ hours of a very detailed workflow.
Photography Price List
Comparing Australian Pricing to International
How do Australian photography rates compare to comparable countries? A couple of examples for comparison. Big cities are expensive places to live and work and would have a big impact on prices.
Photography Pricing in the USA
If you want to read the very long version on this subject, read, How Much Should Photographers Charge? This is in US dollars for 2016. http://www.roshsillars.com 2016 ↗
Photography pricing in 2018 by Fixthephoto ↗, again in $US dollars.
US$ converted to Australian Dollars
- Hobbyist: free or under $110 per hour – AU$157
- Amateur: up to $80 per hour – AU$115
- Student: up to $120 per hour – AU$170
- Semi-pro: up to $170 per hour – AU$240
- Professional: up to $270 per hour – AU$385
- Wedding shooters: $1700-3700 – AU$2,430-$5,286
- Portrait photographers: $150-370 – AU$214-$528
- Product photographers: $35-170 per image – AU$50-$240
Event Photography Pricing in London
The London Event Photography Company has these rates listed and covers the basics. Flat rates for all the different genres of event photography. Current rates advertised in 2019 http://londoneventphotography.org ↗,
Pound Sterling converted to Australian Dollars (Mid May 2019)
- Two hours photography, £350 – AU$644
- Three hours photography, £400 – AU$736
- Four hours photography, £500 – AU$920
- Five hours photography, £600 – AU$1,104
- Six hours photography, £700 – AU$1,287
- Seven hours photography, £800 – AU$1,471
- Full day (eight hours) photography, £900 – AU$1,655
What is your Brand Worth
Entry level or top shelf? perhaps somewhere in the middle?
Typical event photography assignments in Sydney range from $440 – $2,200 depending on the brief and how many photographers and assistance. Advertising and some Commercial photography rates can be considerably more. Wedding prices are different altogether, we photograph some occasionally. This genre like the others mentioned really does depend on so many factors we’d need to write up a full webpage just for each niche.
We think your Brand is very important. To illustrate the experience, skill and considerations required to deliver outstanding images, read Corporate Photography Complete Guide 2019 (4000 words+) to give you an overview of just a few sub-genres in photography.
Event Photography Fashion
Photography Pricing Influences
Many factors help Photography Businesses determine the best photography prices or rates, some of which are:
- Style and Consistency – As you look through our work, you’ll see consistency in a style of photography and post-production that is unique to us, you can depend on this consistency for your event.
- Service – At any point in time, before, during, and after the event, you’ll have easy access to your head photographer, we pride ourselves with responsive personal service.
- Post Production – we personally post-process our raw images, we do not farm them off to some overseas mass production house. We use the latest desktop workstations with the latest specialist software to give you dependable and consistent results.
- Photography Equipment – We use professional grade equipment, use only genuine Nikon lenses, no cheap substitutes. Our Eizo monitors are hardware calibrated and very accurate, We have great confidence in our equipment.
- Backups – All images are backed up immediately upon entering our studio, then they are backed up twice, catalogued and logged into our system. We have strict QA processes we always follow before, during starting the post-production work.
- Qualified Second Shooters – We’ve screened countless photographers to find the right people to work with us. Their experience, manner, can do attitude with an eagerness to offer a high level of service is a must. We also look at their equipment list and their years of consistent results
This list could be very long indeed if you would like for us to elaborate further. Contact Us
Working with a Professional Photographer
When you choose to work with a professional photographer, you’re paying for years of experience, creativity, event experience, people skills and that they are business savvy.
They will undoubtedly have a registered and insured business, with an excellent reputation. It’s a given they have the technical know-how, camera and processing equipment.
A professional will also have their own photography website, if their business relies on someone else’s website, they don’t have full control and their business could vanish. They should at the least make that investment.
One element a professional will stand out with is their full commitment to your success.
Best Price Photographers
Great photography will drive more website traffic, acquire new prospects, increase your qualified sales leads, leading to higher conversions.
Are you ready to increase your pipeline with new leads?
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