According to reports, 87% of businesses use video marketing, while 94% of marketers say video has helped enhance understanding of their product or service.
These numbers are instructive, but while video marketing can be as effective as black magic for your business, video brand marketing can be equally astute. And one of the best ways to market your brand is by creating and sharing behind-the-scenes photos and videos of your business in action. According to Wyzowl, 87% of customers would love more of these types of videos from brands.
Being a successful business owner, as well as a photography expert (with decades of experience in sales and business development), I’ve certainly seen the effects of behind-the-scenes photos and videos in action. In this article, I intend to show you how to increase brand awareness, customer engagement, and ultimately, sales, using behind-the-scenes photos and videos.