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These Are The Benefits of Behind The Scenes Photo And Video

Photo And Video Content Tips For Clever Small To Medium Size Businesses

Home>Corporate Photography>Benefits of Behind The Scenes Photo and Video for Businesses

Show, not tell, seems to be the name of the game when it comes to digital marketing these days. Which is perfect for clever businesses to use Behind The Scenes (BTS) Photo and Video content.

According to reports, 87% of businesses use video marketing, while 94% of marketers say video has helped enhance understanding of their product or service.

These numbers are instructive, but while video marketing can be as effective as black magic for your business, video brand marketing can be equally astute. And one of the best ways to market your brand is by creating and sharing behind-the-scenes photos and videos of your business in action. According to Wyzowl, 87% of customers would love more of these types of videos from brands.

Being a successful business owner, as well as a photography expert (with decades of experience in sales and business development), I’ve certainly seen the effects of behind-the-scenes photos and videos in action. In this article, I intend to show you how to increase brand awareness, customer engagement, and ultimately, sales, using behind-the-scenes photos and videos.

What is a Behind-The-Scenes (BTS) Video?

A behind-the-scenes photos and video for businesses works in a similar way to the ones that are sometimes included in movies or TV shows. Just like the videos used in the entertainment industry, these videos reveal intimate details of the production to fans or members of the audience eager to see how their favourite shows came to life.

In addition to providing insights into how a product or service is made, behind-the-scenes videos or photos help humanize a brand, product, or service in no small way.

They offer the audience a peek behind the curtains, giving them a feeling of inclusion that helps them connect with your brand on a deeper level. In a way, a behind-the-scenes video shows the authentic side of your company or product to your audience.

It tells your story (as well as the stories of people connected with your business) and reveals all the minor quirks and personality traits that make your brand unique.

Finally, a behind-the-scenes video helps you build trust with members of your audience. These are some of the things that make behind the scenes videos wonderfully effective marketing tools for progressive businesses that are keen to invest in their future.

Behind The Scenes photo on a Orlando Sydney Photography shoot

Behind The Scenes Photo on a “Orlando Sydney Photography” Commercial Shoot

How Behind The Scenes Videos Are Effective

One of the areas where behind the scenes videos and pictures are effective is in the creation of brand value. And a business with brand value is more successful in the long term than any business without it.

The difference between a faceless corporation and a personal company that customers feel good about buying from is brand value. It’s about transforming a stodgy business image into one that’s pleasant, personable, and engaging. Businesses (brands) with a discernible identity, with a personality that people can identify with, will find it easy to earn trust. And when trust is earned, people will have no reservations about engaging with your brand and even becoming ambassadors of it.

Positive brand awareness sticks with us for a long time. It has an unnoticed influence on our shopping decisions. When we consider purchasing a product or service, we initially consider companies with which we have emotional ties or with whom we have frequent interactions.

A great way to put a face behind your product or service and build a base of lifelong, loyal customers is to create and share behind the scenes photos.

Advantages Of Behind The Scenes Content

Behind the scenes content can impact your brand in so many positive ways. Here are some reasons why you should give serious thought to creating them:

1. They help reveal the quality of your product or service

If you invest so much care and attention to detail into the production of your product or service, then it will do no harm at all to your brand to reveal this. People tend to trust what they see above everything else, and revealing how you curate your raw materials, your manufacturing steps, quality control measures, and packaging process will convince your customers of your dedication to creating products of the highest quality.

Remember, you’re allowed to brag a little and be proud of your work. So, if your product is high-quality as well as ground-breaking and innovative, it’s okay to want your audience to know it. Just don’t go about it in an obnoxious manner.

2. They help create a human connection

Usually, consumers of a product only see the final product; they’re not privy to the various production processes that created it. And as we’ve seen from that earlier stat, your customers would like to know more. A behind the scenes video is the way to reveal more about your product and brand to your customers, enhancing the value of their experience in the process.

A behind the scenes video or photos shows your team in their habitat and element, allowing your audience to see you in a different (relaxed) light. It also allows the personalities of your team members to shine through, making them relatable and therefore, human.

3. They help build trust

Because behind-the-scenes information feels more authentic, it can help you build trust with your audience. When your audience believes they know who you are and that you are honest, they are more likely to believe what you have to say. When people see that you are passionate about your work and that you’re supported by a team that’s equally passionate about it, they’re more likely to buy into your ideals and patronise your brand. This will demonstrate to them that you have nothing to conceal and that the stuff you post has no hidden agenda.

4. They help tell your brand’s story

Storytelling is a big part of branding and digital marketing these days. Simply defining your goods or service isn’t enough in today’s market. Customers want to know why you’re doing what you’re doing. What drives you and fuels your passion? What makes you want to provide those services? Why should people choose your product over a competitor’s? Video and behind the scenes photos are the most effective approach to tell a story and create an emotional connection with your company.

Things to Include in A Behind The Scenes Video

Depending on your product or service, along with the platform you’re planning to share the video on, there are several things worth considering. Nevertheless, these are some of the elements you can find in such videos, generally speaking:

  • Interviews with key project participants, including personal tales, insider information, and a breakdown of the product’s thought process.
  • Photos and Video reels of the team interacting, developing aspects of the product, and evaluating the product.
  • Time-lapse photos via a video of the product being put together.
  • At the end of the video, a call to action that connects it to the main event/product.
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What is Video Marketing?

Video marketing, in simple terms, is the incorporation of videos into the marketing strategy of your small business. It sounds simple, and it really is. Yet, it offers several advantages for your business such as increased brand awareness, better engagement with customers, better product awareness.

To fully grasp the importance of video marketing to small or medium size businesses, in particular, a look at the record is necessary.

For starters, 80% of people prefer videos over written text, and this may not be unrelated to the fact that 95% of customers retain the information contained in videos.

From the viewpoint of marketers themselves, 87% of marketers admit that video marketing has helped them generate good ROI. When it comes to video marketing, the secret is already out; 87% of businesses already use video marketing as a tool. To drive the point home, Miles Beckler suggests that one minute of video is worth 1.8 million words of text.

The Benefits of Video Marketing For Small Businesses

Your business and brand can enjoy the following benefits when you harness the power of video marketing:

1. Better Brand Awareness

You only need to check out some photo and video sharing platforms (Pinterest, Facebook, Twitter, Instagram) to realise just how much engagement video content attracts.

Videos have a greater potential to engage viewers and attract them than other forms of content. Engaging with people and assisting them in learning about your brand is one of their finest traits. Creating the right video content and marketing plan for your brand can help it spread like wildfire.

2. Trust

According to this survey, 87% of people were convinced to make a purchase after coming across a product’s video marketing effort. This reveals that people, more often than not, will make a purchase after viewing a product.

The reason for this is not far-fetched; videos help generate trust in a product or service. People are better able to connect with your brand through videos than anything else. And when trust is generated and secured, the next natural step would be engagement.

3. It Reveals Personality

We humans despise interacting with machines. Because we see so little human representation, a brand might easily become faceless to us.

This barrier is broken down by video. It gives the name a face or faces, which most customers prefer. When people can hear and see you, video connects with them on a deeper level than other types of content.

4. Boosts Your Online Presence

Content with videos are 75% more likely to be engaged with. As a rule, people find video content much easier to consume. Video marketing, by making your brand and business easier to engage with, can give your online presence a real boost.

Videos with engaging content are also easier to share, meaning that your audience will, in addition to engaging your content, also help spread the word.

5. Helps Drive Sales

Improved sales and conversions are the result of the cumulative effects of the other benefits of video marketing. In other words, increased sales is the direct end result of improved brand awareness, increased trust, increased connection with your brand, and improved engagement, which are all benefits provided by video marketing.

6. It’s Easy And Inexpensive To Produce

Stats show that 10% of marketers are afraid of creating and sharing video content for marketing their products because they imagine that the costs will overwhelm their business.

The flip side is that 90% see the real benefits but not all have taken that first step.

Which are you?

The real truth is, video marketing is uncomplicated and does not have to leave a hole in your pocket when you factor in the value it generates.

Why Video Content Is Important For Your Business

As we’ve noted earlier, 87% of businesses use video marketing to push their growth and expansion. These days, the 13% that choose to forgo the numerous advantages offered up by video marketing are firmly in the minority.

Here are a few reasons why video content is so important for the overall health of your business:

Your business and brand can enjoy the following benefits when you harness the power of video marketing:

1. Video Adds Value

Video content infuses your brand with value. And when we say value, we do not just mean that in monetary terms (even though that will come as well). Video content adds value to your brand by making it easier for potential customers to find and engage with your brand.

It is difficult to overstate how video can boost a company’s value. According to Sarah Fisher, a video production specialist, video content receives 12 times more social media shares than text and image content combined. In order to reach an audience larger than they would have otherwise, marketers increasingly turn to video content.

With video content, you can change the way you do business. Whether you’re using video to enhance your SEO strategy or to create a YouTube channel to educate a potential audience about your product, video can add value to your company like nothing else.

Video and behind the scenes photography helps you convert at higher rates. Same amount of lead but more sales.

2. Video Is Easily Accessible

Here’s another stat: 69% of customers prefer to watch a video than read a text when they want to learn about a new product or service. The value of video content is obvious to anyone who has sought to master a new skill or interest. To accurately transmit information, effective video reduces language and technological communication problems. Even audiences with physical disabilities should be considered when pairing transcripts and captions with material in the appropriate method.

Video content is worth its weight in gold when it comes to marketing, since it gives you the freedom to combine text, images, and music to tell your brand’s story in an engaging and productive manner. Easy-to-access video material is an important part of content marketing that you should not disregard for your own efforts. Today, it’s easier than ever to find video production companies offering wide-ranging services, including high-resolution drone footage, due to the popularity of video content. Take advantage of these tools to create high-quality videos.

3. Video Tells A Story

Video is significant because it has the ability to clearly express a story. This sort of marketing is effective because it helps firms to transmit emotions and answer the fundamental whys of product and service marketing. Storytelling evokes empathy and could result in increased sales by attracting a wider audience. Narratives are affecting consumerism, which in turn influences marketing.

By telling stories through your video marketing efforts, you steer your audience towards a thorough understanding of your brand’s values and goals, and how your products impact their lives. And when your audience connects with your brand, you’ll be building a loyal customer base based on trust that will potentially last for the long haul.

Statistics have been shown time and time again to lack the power and comprehensibility of stories. Businesses may maximise their potential regardless of the economic climate by combining the two in compelling video content.

This is How Photo & Video Marketing Can Grow Your Business

Photo and Video marketing is an integral part of digital marketing these days. And if you haven’t created an effective video marketing campaign for your business, chances are you’re going to get left behind by your competitors. In case you’re still on the fence on this issue, here’s how video marketing can give your small business a massive boost:

1. Videos Help Inform And Educate Your Audience

The attention span of the average internet user is about sixty seconds by our estimation. To further exacerbate matters, most people these days are not too big on reading. This means that you’ll be at a disadvantage if you rely on textual content only to pass all your messages across to your audience.

Now compare this to the 63% click-through rate for emails which contain the word “video” in the subject line, or to this Forbes stat that reports that the average user spends 88% more time on a website with video.

If you’re launching a new product or service that’s tough to grasp, video and photo marketing can help your audience grasp complex concepts fast. It’s one of the most effective techniques to convey a large amount of information in a short length of time.

2. Mobile Users Engage Better With Photos & Videos

Nobody can envision a world without mobile phones nowadays. Smartphones are used by billions of people throughout the world. Reports reveal that about 90% of individuals prefer to view films on their smartphones. Photos and videos are both amusing and educational to viewers. They enjoy sharing videos with their peers, which boosts social media shares.

Having mobile-optimised photo and video boosts traffic to your website and improves client connections. Create a mobile-optimised video for your audience to have more options.

3. Helps Improve Your Visibility On SERPS

Someone said that the best place to hide a body is in the second page of search engine results. While it’s a bit extreme, the anecdote only reiterates what we already know: that people most often do not wander into the second page when they find the result they’re looking for on the first page.

What all this means is that the bulk of the action goes down in the first page, and that’s where you want your business to reside permanently. Unfortunately, most businesses struggle with getting their pages to rank. Photo and Video marketing can help you keep your business at the top of Google search results and lower your bounce rate if you’re having trouble keeping it there.

4. Increases Brand Awareness

Videos have traditionally ranked first in terms of entertainment value. However, photo and video content now assists marketers in spreading brand awareness and establishing a positive relationship between the company and its target audience.

According to one study, organisations that use video marketing may enhance brand awareness by 52% by showing their customers the entertaining side of their business.

5. Increase Sales Your Conversion Rate

Another advantage of including photos and videos in your marketing approach is that your conversion rate will improve. The better your conversion rate, the more you increase efficiency. Forbes claims that including a video in marketing emails can increase click-through rates by 200-300%. Conversion rates can rise by as much as 80% when videos are embedded in landing pages. If you want to persuade visitors to make a purchase and become promoters, video marketing is one of the most effective strategies to make that happen.

Summary

When it comes to digital marketing, almost nothing else has the ability to impact the growth and profitability of your business like video marketing. It’s gotten to the extent where businesses without a clear and decisive photo and video marketing strategy are at risk of getting left behind by their peers.

If you’ve not yet created a photo and video marketing strategy for your business, or you’re not sure how it works, go back and read the entire article about the benefits of behind the scenes videos and how they can positively impact your brand image.

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2022-08-26T13:21:20+10:00