Ecommerce photography is essential for most products and many services businesses. Going online to secure your place in the consumer screen time is a must, if you don’t you may be out of business before you know it.
We all love shopping in-store, we like the tactile nature of feeling a garment, trying it on, checking it out in the mirror. Getting feedback from the sales person or a friend.
Not all these attributes of shopping satisfaction are available online but as technology and people’s habits change you can certainly fill a void for convenience, immediacy and dopamine shopping satisfaction.
An easy to use website, great copy and tonnes of brand authority helps for sure but none of it matters if the photography doesn’t convey the visual cues. A great ecommerce photo is the wrapping for the sale.
No ecommerce store, no ecommerce sales. Simple. Great photos equals great sales. Simply good.