Ecommerce photography is essential for most products and many services businesses. Going online to secure your place in the consumer screen time is a must. If you don’t, you may be out of business before you know it.
We all love shopping in-store. We like the tactile nature of feeling a garment, trying it on, checking it out in the mirror, and getting feedback from the salesperson or a friend.
Not all these attributes of shopping satisfaction are available online, but as technology and people’s habits change, you can certainly fill a void for convenience, immediacy, and dopamine shopping satisfaction.
An easy-to-use website, excellent copy, and tonnes of brand authority certainly helps, but none of it matters if the photography doesn’t convey the visual cues. A great eCommerce photo is the wrapping for the sale.
No ecommerce store, no ecommerce sales. Simple. Great photos equals great sales. Simply good.