Architectural Photography
Affordable Interiors & Architectural Photography Sydney
Good design intent, form & function with great photos
Great Architectural photography requires a deep understanding of the detail and thousands of hours of concept, drawing revisions, material selection and crafted construction to accurately capture the design intent for it to be represented in an image well.
Exterior can include excavation, construction structures layers including exterior cladding and detailed finishes.
Interior architecture designed photography highlighting the interior finishes and features, form and function where human occupation is the primary intention.
Orlando Sydney has 2 decades of experience in the commercial sector. A license contractor for Joinery and an appreciation for the thought, passion and detail that goes into every project.
Let’s meet to discuss the photography brief and demonstrate the technical knowhow to capture the detail of your project.
What are the types of architectural photography?
Architectural photography can mean different things to different people depending on either the Designer or photographers niche and expertise.
Broadly speaking, there are two types of architecture photography.
Exterior can include excavation, construction structures and exterior cladding and finishes. Also includes landscaping after civil works or local council LGA’s beautification programs on local roads and parklands.
Interior architecture designed photography intentionally excludes the exterior detail and solely highlights the interior finishes and features, form and function where human occupation is the design intent or in the case of industrial photography, it highlights machinery and processes.
12 types of architectural photography specialties
- Domestic homes designed by architects
- Interior designed homes
- Hotel and accommodation photography
- Restaurant interior photography
- Art gallery installations
- Corporate Head Office architecture
- Commercial office interior design
- Architectural products supply chain
- Construction site photography
- Civil infrastructure projects
- Commercial Retail interiors
- Industrial and manufacturing photography
Above list contains the majority of genres that fall under the umbrella of architectural photography.
With our experience of over 10 years in commercial interiors we are well positioned to photography your project.
Great design meets great photography
Affordable specialist photography is most certainly indispensable during the final phases of property and product development. Not something your want to skimp on after all that work and construction or manufacturing lead times.
We do not shoot your average residential real estate, it is not something we get asked to do. Our focus is on providing low churn high hands on photography that captures the finer detail of your vision.
Tips and Ideas for engaging an architectural photographer
There are many subjects to discus with a photographer you haven’t used before. In this section of the article we cover the subjects that should be added in detail for the photographers brief or for the preliminary meeting when engaging the photographer for a proposal to supply their services.
Photo Processing and retouching
Always clarify what type of processing is included and whether any retouching is part of the proposal. If so, to what extent.
Replacing a sky, removing small objects or marks on the flooring. If so how much has been a located for each delivered photograph.
Our standard processing allows for 16 characteristics of the photo to be considered. Photo retouching may be included in your package if noted. Typically this allows for up to 10 minutes to be spent on each photo. Some photos may need a retouching expert that is outside the scope of the proposal. Good trusting communication is key.
Photo turnaround times
Some projects are more time critical than others, clarity around the delivery of images is another important aspect to make clear before accepting the offer.
Are their strict publishing dates for the promotion. Are there deadline that must be met. Also make it clear before the start of the engagement.
Image delivery methods
Typically we deliver photos via cloud file storage. Some multinational organisations and government departments have their own asset management systems to upload to. This is another item to add to the proposal request and a detailed commercial photographers brief. It can take considerably longer to use these systems with file tagging and meta data entered manually.
Image licensing
Image licensing is a big subject for any commercial type shoot. It can get complicated quickly, we do try to keep it simple. These are some of the considerations.
Do you want to share the photos with interior designer, suppliers such paint, carpet, lighting tenant, real estate leasing agent, landlord representative, construction builder, interior builder or others?
These types of questions and needs must be discussed prior to final price or it will need to be renegotiated post shoot if your needs change.
How much do you charge for interior photography?
Professional Photographers usually charge $280 – $550 per hour depending on how many total hours on the property is required.
Interior & Architecture photography pricing and fee structure
Architectural and interior design photography pricing varies just like any other genre and indeed any other professional services supplier.
With a great many variations it is sometimes better for you, the client to nominate your needs upfront then the photographer can put forward either a proposal or budget estimate based on your needs rather than making too many guesses and assumption. What tends to follow that scenario are many price adjustments that no one wants.
Key stakeholders in the shoot
Who are the people that usually get involved in pre planning a Designer shoot?
- Project owners
- Directors
- Designers
- Lead Architects
- Agencies
- Investors
- Marketing teams
- Product development
- Tenant advocates
- Property managers
Dramatic Exterior Architectural Photograph
Exterior Architectural photo accentuating angular lines and contrasts
The Photographers in Sydney you can depend on
Subjects for consideration
What information does a photographer need?
- Intended demographic
- Quality level
- Photo licensing requirements
- How many photos of each area
- Image file specifications
- Main features overall
- Detail for key selling attributes
- Lighting, day or night
- Consistency with previous projects
- Budget
- Timelines
What more information can be provided in a full brief?
- Your business history and direction
- Business goals
- Brand direction and objectives
- Buyer personas, two or more
- Competitors
- Third party licensing if any
- Who your key people are
- Time frame for delivery
- Assumptions and ideals
Budget estimate pricing
If you are still early in the process of putting together a marketing package and all you need is a pricing estimate. Jot down in an email your key criteria and over a quick phone call if needed we’ll be able to give you a budget estimate so can secure the spend with your upline.
Techniques and preferences
Both architectural and interior design photography use wide angle or ultra wide-angle lens. We tend not to use ultra wide to keep distortion to a minimum then in post production we can correct any miss aligned horizontal or vertical lines.
Ultra wide is not something we use or recommend due to the extreme distortion many create when at near its widest focal length. You just can’t fix everything in post so getting it close to perfect onsite is key.
Mood and Lighting considerations
Lights on or lights off. That is an important consideration because of the likelihood of mixing colour temperature. Too yellow in one area and too blue in another. Shooting interiors for such places as hotels and hospitality this can be very important in the look for the final images.
Exterior some consideration to artificial lighting, shoot at dusk or sunset for example.
Anatomy of great photos
We like to create visual interest by create layers or leading lines in the photos where we can. Accentuating depth in the frame and utilising as many composition rules as is practical and pleasing, all while keeping to the photographer brief.
Using light modifiers to bounce or control light. Using a scrim by a window on a sunny day as an option.
So you can see how the light, time of day and the Interior Designers & Decorators intended mood is a very important consideration and should be clearly articulated on the photo brief or at least discussed at pre shoot meetings.
Focused on the Details, Planning, Execution and Delivery
For small shoots only some information is needed but if there’s lots of information, all will be considered during shoot.
For many smaller projects we can take care of most of the detail and create a mood for you. Just let us know. We will study whatever sources we have on your business and market trends for your type of development and provide you with our take on what works best. Freeing you up for other tasks.
Send us your photographer’s outline or share your thoughts over the phone.
Interior Fitout photo example
Clean, Detail, Style
How important is photography for your project?
Photography can be critical for your marketing success. It can make a big difference in there being a short campaign or a prolonged one.
Good photography helps attract more buyers, helps your future bids by including photos in your tenders and they may even contribute to you winning that next design award.
Great photos also helps those interested parties who may be interstate or overseas and can’t have a look in person.
Photos are quick to share and cost effective.
We will capture your design intent in a pleasing natural style
Quality photos with fixed pricing for your peace of mind.
Start with a free quote today.
