Interiors Photography for Builders and Designers

Architectural photography can mean different things to different people depending on either the Designer or photographers niche and expertise.

Broadly speaking, there are two types of architecture photography.

Interior architecture-designed photography intentionally excludes the exterior detail. It solely highlights the interior finishes and features, form and function where human occupation is the design intent or, in the case of industrial photography, and it highlights machinery and processes.

Exterior can include excavation, construction structures, and exterior cladding and finishes. It includes landscaping after civil works or local council LGA’s beautification programs on local roads and parklands.

12 types of architectural photography specialties

• Domestic homes designed by architects
• Interior designed homes
• Hotel and accommodation photography
• Restaurant interior photography
• Art gallery installations
• Corporate Head Office architecture
• Commercial office interior design
• Architectural products supply chain
• Construction site photography
• Civil infrastructure projects
• Commercial Retail interiors
• Industrial and manufacturing photography

Above list contains the majority of genres that fall under the umbrella of interior architectural photography.

With our experience of over 10 years in commercial interiors we are well positioned to photography your project.

Great design meets great photography

Affordable specialist photography is most certainly indispensable during the final phases of property and product development. After all that work and construction with long manufacturing lead times, skimping on photography is not something you want to do.

We do not shoot your average residential real estate, and it is not something we get asked to do. Our focus is on providing low churn, high hands-on photography that captures the finer detail of your vision.

What information does a photographer need?

• Intended demographic
• Quality level
• Photo licensing requirements
• How many photos of each area
• Image file specifications
• Main features overall
• Detail for key selling attributes
• Lighting, day or night
• Consistency with previous projects
• Budget
• Timelines

What more information can be provided in a full brief?

• Your business history and direction
• Business goals
• Brand direction and objectives
• Buyer personas, two or more
• Competitors
• Third party licensing if any
• Who your key people are
• Time frame for delivery
• Assumptions and ideals

Budget estimate pricing

If you are still early in the process of putting together a marketing package and all you need is a pricing estimate. Jot down in an email your key criteria and over a quick phone call if needed we’ll be able to give you a budget estimate so can secure the spend with your upline.

Techniques and preferences

Both architectural and interior design photography use wide angle or ultra wide-angle lens. We tend not to use ultra wide to keep distortion to a minimum then in post production we can correct any miss aligned horizontal or vertical lines.

Ultra wide is not something we use or recommend due to the extreme distortion many create when at near its widest focal length. You just can’t fix everything in post so getting it close to perfect onsite is key.

Mood and Lighting considerations

Lights on or lights off. That is an important consideration because of the likelihood of mixing colour temperature. Too yellow in one area and too blue in another. Shooting interiors for such places as hotels and hospitality this can be very important in the look for the final images.

Exterior some consideration to artificial lighting, shoot at dusk or sunset for example.

Anatomy of great photos

We like to create visual interest by create layers or leading lines in the photos where we can. Accentuating depth in the frame and utilising as many composition rules as is practical and pleasing, all while keeping to the photographer brief.

Using light modifiers to bounce or control light. Using a scrim by a window on a sunny day as an option.

So you can see how the light, time of day and the Interior Designers & Decorators intended mood is a very important consideration and should be clearly articulated on the photo brief or at least discussed at pre shoot meetings.

Focused on the Details, Planning, Execution and Delivery

For small shoots only some information is needed but if there’s lots of information, all will be considered during shoot.

For many smaller projects we can take care of most of the detail and create a mood for you. Just let us know. We will study whatever sources we have on your business and market trends for your type of development and provide you with our take on what works best. Freeing you up for other tasks.

Send us your photographer’s outline or share your thoughts over the phone.