Event Photography Types, Tips and Lists

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What is Event Photography

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Photography at events requires very broad skill set. This article covers photography tips, many types of events and some handy lists. If you have an event with 100 people or more, its essential to book a photographer with event experience. And we can certainly help with that.


Definition of ‘Event Photography’ (The boring version)
Event photography is the practice of photographing guests and occurrences at any event or occasion where one may hire a photographer for. (Wikipedia)

We prefer this definition of event photography;
“Event Photography is the art form of capturing photos wherever people gather to share experiences.” That’s a little better, yeah?

Event Photography is about capturing people and their connection at events.

A single article on event photography would not cover all the sub-genres. There are at least 10 types of Corporate events we regularly photograph.

One commonly asked question is about photography pricing. We won’t cover that in this article in any detail as that is already covered on that page.

This article has many examples from our experience at events in Sydney.

30 types of events

Event photography is a pretty broad term in the photography space.

A good question is, how many different types of events are there?

List of 30 types of events

    1. Trade show
    2. Festival photography
    3. Stage and theatre
    4. Concerts
    5. Corporate events (general)
    6. B2B Christmas parties
    7. Activation events
    8. Workshops
    9. Weddings
    10. Birthdays
    11. Anniversaries
    12. Christenings
    13. Conferences
    14. Appreciation events
    15. Charity events
    16. New product launches
    17. Team building events
    18. Board meetings
    19. Shareholder meetings
    20. Golf days
    21. End of year functions
    22. School formals
    23. Community fairs and markets
    24. Sporting events
    25. Ceremonies
    26. Fundraising events
    27. Environmental events
    28. International delegations
    29. Portrait photography
    30. Newborn photography

Before hiring a photographer check out their photos, some events are very similar while others are so different that you will want a specialist photographer in Sydney. Or at the least has some experience in that type of event.

We typically don’t photograph domestic events, some photographers that’s all they shoot. Our advise is, go with an expert if its an important occasion.

Sydney events industry statistics

The Sydney CBD generates over $118 billion of economic activity every year, this is more than 7% of Australia’s economy. A significant trading hub by any measure and it is more than just a central business district.

There are over 12,000 businesses, 330,000 workers, 35,000 residents in about two square kilometres. Add Sydney’s 640,000 domestic and international daily visitors, some of which are here on Business. That has an influence on driving a very competitive marketplace. (data City of Sydney)

This is the City of Sydney and we proudly focus on this area. Our photography services are for business events ranging from small workshops to niche panel discussion and forums. All the way to the larger multi-day industry conferences and expos with thousands of guests.

We hope this page helps our prospective clients and others in our sector.

3 Tips on How to Choose a Photographer

The old saying of you get what you pay for, is especially true when it comes to hiring a specialist professional. Low-cost photographers can put you at risk. Would they take into consideration all of the shot list 18 points below?

Photographers being in the wrong place at the wrong time

When photographing an event, the audience should be a primary consideration. Professional photographers will know where to position themselves correctly, it should be second nature at most business and corporate events. Professionals will get to the venue early to get an understanding of sight lines, have the correct equipment with them and discreetly take the photos they need and move aside.

Your guests should have a clear sight and not miss key messages or get a poor impression of your brand. Their event experience must always remain a positive one.

Photo quality

How are your PR, Events and Marketing people going to show you at your best to follow up the event guests? Or increase the number of touch points with prospects who weren’t there, with low-quality photos. What lasting impression will that leave?

You’ve spent $10 000’s or $100 000’s on the event and you need high-quality photos to use for promotions until the next event.

We understand sometimes budgets run really tight and you must attempt to cut costs. Cutting back a little here and there is ok, we understand, but we suggest to look in areas that don’t live as long or aren’t as versatile as photos.

After a few days when your clients and prospects are back at their desks in their usual routine, many of the other event elements may have been forgotten. The photos you send them post-event will help you be remembered and live on in goodwill that will pay a return on investment for many years.

Will the photographer relate to your guests?

Will the low price photographer you hire relate to your guests? Have they worked with this demographic before? Two questions you may want to consider.

Is there an understanding of the pressures that your event presenters, staff or other vendors are experiencing.

Working as a team during your event is paramount to bringing all the elements together seamlessly from the perception of your guests.

Low-cost photographers may appear to save you a few dollars, but at what cost in compromising your brand.

The American Press Institute also found a similar result Source.

Choose a specialist business event photography service provider. Whatever your event, we can capture your style and message that will be long remembered for both you and your guests.

Large Scale Event Photography Sydney

Large Scale Events (perhaps not for a while)

Event managers photography planning list

  1. Photo use Objectives
    You have an overall event plan mapped out. The goals are attainable, and all major elements considered. Now it’s time a for a bit of detail. What usage outcome would you like from the event photos? Jot it down. This will form part of the photography brief.
  2. Define your post event marketing audience
    Who will be the audience from this event, their persona or demographic? What are their behaviour patterns and motivations? What products and services are they interested in? Make some notes and add to the photography brief. 
  3. Develop a concise event narrative
    Keep it simple and memorable. Share it with the creatives so they can keep your story in mind. What lasting impression would you like your guests to have a month later? This is great information for the creatives to know.
  4. Attract people to the next event
    Consider which promotions you’ll run, will you be including prizes or giveaways, competitions, or give out samples? What type of photos can you use for this purpose?
  5. Photos for communication
    Who you are. What you do. What benefits you offer to your clients. The obvious should be reinforced.
  6. What mediums will you use the photos on
    Intranet to your staff, online, print press, external PR Companies or for you mail lists?
  7. Plan for your Sales teams to use the photos
    Use the photos on the appropriate resources such as pdf flyers and invites, web pages for Staff to reference. Event photos are great to visually defined your brand’s message.
  8. Capturing your vision
    Photography and media teams should have similar briefing notes. That way every service provider has the same outcome in mind. Professionals will pick up the vibe of the event and vision.
  9. Post-event debrief
    When will the photos be required after the event. Have a timeline plan mapped out. Share it with the photographer so they can plan this part of their post event process.

Having all creatives on the same page as you will take a bit of pre event planning. The benefits will be great for your work flow and for the synergy with your teams. Less stress and more fun during the event will have vendors, clients and staff keen for the next time to do it all again.

Outdoor photography tips

Outdoor photography can bring in many challenges they photographers don’t face indoors. Indoors in dimly lit rooms have their own techniques. So too does an outdoor shoot.

More commonly weddings are held outdoors. Festivals and your local street fairs are obviously outdoors and have their own quirks.

Sports photography is another genre of photography that requires specialist skills, methods and equipment.

To provide the newbie photographers with a brief tutorial and share some tips and methods of overcoming outdoor photography challenges here’s a short list.

  1. Bright sunlight, use fill flash
  2. Use ND filters if required
  3. F2.8 or F4 zoom lenses work well outdoors
  4. Fast shutter speed to freeze the action
  5. Balance high contrast areas
  6. People wearing sunglasses and hats
  7. Protect your equipment
  8. Rain and dust
  9. Heatstroke is serious
  10. Wear sturdy shoes and long sleeves

Where to use event photos in marketing

Once you have all these terrific images from your event. How do you maximise the ROI on them? A few ideas on where to use Corporate event photos for marketing and communications purposes.

  1. Media announcements
  2. Campaigns
  3. Client communications
  4. Newsletters
  5. Alerts
  6. Social media
  7. PR communications
  8. Press release
  9. Website
  10. Intranet

Businesses without a memorable story tend to get forgotten. Photos from your events not only tells your story but can reinforce it over and over again. By using the photos across these 10 channels your reach and coverage will be comprehensive and easily justify the investment in hiring an experienced corporate event photographer. Here’s a short write up on entrepreneur.com with a few more ideas on this subject

How do professional photos make a different?

Impact of Images;

  1. Articles with relevant images average 94% more total views than articles without
  2. 60% of consumers who use online search say they prefer to contact a business whose listing includes an image.
  3. Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision.
  4. People remember only 10% of information three days after hearing it, on average; adding a picture can improve recall to 65%
  5. Nearly 60% of people say they’re visual learners
  6. Consumers are significantly more likely to think favourably of ads that emphasise photos, over ads that emphasise text
  7. Images on Facebook receive 20% more engagement than videos and 352% more engagement than links
  8. Journalists say providing images is among the most valuable things PR professionals do

Given the power of photos, they’re valued by leading Businesses Source

Event photography shot list examples

  1. Overall Narrative
  2. Sponsors, stakeholders & VIP’s recognition
  3. Your audience mood at the time
  4. Capturing the activations
  5. The venue design and table arrangements
  6. Your audience interactions
  7. Your branding elements
  8. Who the award recipients are
  9. Speeches and formal proceedings
  10. Elements of your brand’s theme
  11. Audience participation
  12. Media wall and branding
  13. Live social media use
  14. The events or award sponsors
  15. Your audience demographic
  16. Awards ceremony programming
  17. Theme, style and creative direction
  18. Guests using your marketing collateral

The above list is a pretty common example of what we capture at business events. This will vary depending on which type of event your shooting. Photographers staying considered and creative in what is captured will almost always impress event Managers more so than just taking photos as per shot list and lacking in context. 

7 Reasons to use only professional photographs

  1. Attract and extend your reach to thousands of new prospects
  2. Connect and develop personal relationships with clients
  3. Show your resourcefulness by hosting events that gather your community
  4. Raise your profile in the industry and add value to your brand
  5. Attract new agents and distributors for your business
  6. Launch a new product and generate media interest
  7. Share images across your teams to improve business outcomes

Photos are a unique promotional medium, allowing the viewer to easily consume and connect with your message. A convenient at call two-way personal interaction between client and organisation. When used with the right mix of online strategies, photos are a very powerful tool to communicate your message.
There’s a strong relationship between what we see and what we feel. How would you like your clients to feel about you?

Have no doubt about the value of great photography.

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