The importance of having good headshots for real estate agents
Headshots are one of the most important marketing tools for real estate agents. They are used on websites, social media, and in print advertising to help potential clients get to know you and trust you with their home real estate or commercial real estate. Good headshots should be professional, flattering, and representative of your personality.
What to wear for your real estate headshot
You should dress in professional attire that is appropriate for your target market. For example, if you work in a luxury market, you might want to wear a suit or dress. If you work in a more casual market, you might want to wear business casual attire. Avoid wearing anything too revealing, too casual or with such strong colours or patterns it distracts your client from getting to know you.
The best colours for real estate headshots
Neutral colours are generally best for real estate headshots. They are flattering and will not distract from your face. Some good options include navy blue, grey, and black. Avoid wearing bright colours or patterns that will draw attention away from you.
The best background for real estate headshots
A simple background is best for real estate headshots. This could be a blank wall, a neutral-coloured backdrop, or a natural setting. Avoid backgrounds that are too busy or distracting. Our photographer will give you a choice before heading out to meet with you. If you want to know all the many choices for headshots background, we have this comprehensive page showing many options.
If you work mostly in commercial property real estate letting or evaluations you might want to consider an outdoor headshot with the city skyline behind you in the distance and soft focused.
The best poses for real estate headshots
A confident and approachable pose is best for real estate headshots. You should smile and make eye contact with the camera. Avoid looking stiff or unnatural. Some good poses include sitting at a desk, standing in front of a window, or leaning against a wall, or your chosen coloured white or black background.
How to find a good headshot photographer
You found us as you probably searched online for photographers who specialize in real estate headshots. When choosing a photographer, be sure to ask about their experience, style, and headshot pricing options. Look over their website to see how many pages and content on headshots, are they an expert, i.e. they have many pages detailing their detailed knowledge or just one page.
How to prepare for your real estate headshot shoot
Get a good night’s sleep, eat a healthy breakfast, and arrive on time or even a little early for your shoot. You may also want to bring a change of clothes in case you don’t like how your first outfit looks in the photos. Most headshot packages as for one look but if you’ve booked 2 or more, definitely bring the extra changes of clothes. You can read the full article on what to wear for your headshots here.
How to choose the right real estate headshot for you
Once you have your headshots, choose the ones that you think best represent you and your brand. Use these headshots on your website, social media, and in print advertising such as property highlights and sale flyers.
So contact us today, we’ll help guide you at each and every step.