There are many benefits to using black and white headshots in a business setting. We’ve listed a just a few:
They Emphasize Professionalism and Elegance
Black and white headshots can help emphasize professionalism and elegance, making them a great choice for business websites, LinkedIn profiles, and other professional settings. They can create a sophisticated and refined image that can help establish trust and credibility with potential clients or employers.
They Create a Consistent and Cohesive Look
Using black and white headshots throughout your website and marketing material can create a consistent and cohesive look if that suits your business. This can help reinforce your brand identity and make it easier for people to recognize your business by staying consistent in your visual imagery.
By using black and white photos on your website, your bright coloured call to action buttons will stand out even more.
They Can Be Used in a Variety of Settings
Black and white headshots can be used in a variety of settings, from business cards to billboards. They can be easily adapted to different sizes and formats, making them a versatile choice for businesses of all types and sizes. They won’t clash with your brand colour palette.
Tips for Taking a Great Black and White Headshot
Taking a great black and white headshot requires a few specific considerations. Here are some tips we think you’ll like to keep in mind:
Lighting and Contrast are Key
Lighting and contrast are crucial in black and white photography. We aim for even, natural lighting that will highlight the person’s features without creating hard shadows.
Focus on the Eyes
The eyes are the most important part of a headshot, we make sure they are in focus and well-lit. Some people like the idea of catch lights in the eyes, not so much us, though catchlights in the persons eyes can add depth and sparkle.
Experimenting with Angles and Poses
Black and white headshots can be particularly striking when taken from interesting angles or with dynamic poses.
Edit Carefully and Considerately
When editing black and white headshots or portraits, we are careful not to overdo it. Simple and deliberate, focusing on small adjustments that will enhance the image without detracting from the staff persona. Black and white headshots needs it own unique process. Which we do well.