We live in a digital age where photos make the first impression and visual content matters today more than ever before. Whether you’re from a large corporate or an SME business, you can’t afford to treat photography – in advertising, publications, websites and e-communications, as an afterthought. The most obvious way to get the most out of your digital image assets, re photographs, is to hire the right professional photographer.
Well, picking a suitable photographer is easier said than done. There are several factors to bear in mind. You want to hire a professional who will pair your given conditions (budget, timeframe, style, lighting conditions of the location and subject matter) with their skills to ensure a successful shoot.
A big part of the selection process involves knowing what the key attributes of professional photographers are.
Below are 5 qualities to look for when hiring event photographers for your next event. Hope this helps and please let me know if I’ve missed other important qualities.
Value for Money
While there are plenty of amateur photographers out there, only a seasoned professional can guarantee consistency and value for money. When you hire a professional event photographer, you aren’t just hiring someone with an expensive camera. You’re investing in an expert who understands their craft.
They have the skill to focus on the right details, put the subject at ease and create images that speak a thousand words. When it comes to photography, you get what you pay for, and hiring a professional will ensure you get custom crafted images that will represent your brand in the best light. For all the detail on photography rates in Sydney, read our pricing and rates guide.
Professional Photos Are Versatile Assets
The phrase “content is king” is synonymous with digital marketing. While this still holds true, it’s important to realise that photos are also content — and they are a versatile and powerful content form of digital assets at that. On social media, photos can be used to build your brand. They can be used online to make your website more engaging. They can also be featured in print media, advertising, blog posts and online articles — the possibilities are endless. By investing in professional photography, you’re arming your business with the ammunition it needs to enhance its marketing efforts.
Customers Want to Know You
It’s easy to consider stock photos as an alternative when you feel a professional photographer may be out of reach. While stock photos may work, they are not actual photos of your business. This means stock photos are not the best way to showcase your business.
Establish A Unique Quality and Brand
When you have a Corporate Event in Sydney City and CBD, for example, people want to see actual photos. They want to see who attended the event and what was its purpose. Stock photos don’t help them do that – and they could give people the wrong impression of your brand. The best way for potential customers to know more about your business is by hiring a professional photographer to take actual photos of your business, employees and products.
Regardless of the size of your business, you should invest in a professional photographer within your budget and reap the benefits. When you have unique photographs that are professionally taken, you won’t have to use the same stock photographs other businesses use, your investment keeps on giving.
Your Media Represents Your Business
The cost of professional photography often lures business owners into looking for cheaper alternatives or doing the photography themselves. You may end up saving in the short term, but the long-term costs will definitely be expensive. Moreover, your photos represent your business. Unprofessional, low-quality photos will communicate the same about your venture and the products and/or services you offer. Your visual content and website have a huge impact on customers’ first impressions. Don’t skimp on them.
Hiring a professional photographer is a critical business decision, and should be considered with deliberate thoughtfulness. Hiring an amateur, or using visual branding that is inconsistent with your brand and business goals can have far-reaching consequences.
Visual Story Telling
One of the most crucial aspects of establishing a brand is to convey who and what your business is while offering clients something that they can immediately recognise as desirable. Booking a professional photographer gives you the power to tell your story without saying a word.
Maybe you have a hard time deciding what to convey through your corporate photography and how to achieve that may seem tough. Don’t sweat, professional photographers are usually more than happy to work with you on the creative process. They are well versed in your industry and know what they need to do to address your wants and needs. In addition to letting go of the logistics of the creative process, hiring a professional photographer means you’re also hiring their equipment, lighting and skills. It’s a hassle-free solution worth the time and cost.