Corporate events create an excellent platform to showcase your company. Whether big or small, these events are testimonies to how you function as a team, what you do and what your company stands for. The most cost effective way to capture these priceless moments is to hire a professional event photographer. When it comes to event photography, professionals will have the appropriate skills and business services from which to choose from.
There are various qualities to look for in an event photographer, but it also helps to understand what to expect when you hire one.
Professionalism is a given if you’ve hired a photographer based on their reputation, work and passion for photographing corporate events. Your photographer will be friendly to your guests and have the know how to get along with different types of people. If you see photographers moving a thing or two around the venue; they’re most likely staging the scene, for example, the lighting or composition, so everything looks at its best.
What really makes a difference in event photography are the small elements, grouped together to make a big impact. Whether your business is participating in a trade show or preparing for a product launch party, your event photographer has an important role to play before, during and after the event.
Below we touch on all the major categories of corporate photography. Also, we provide various lists event manager and photographer may or should take into account when planning their events for it to be successful, including maximising the post marketing potential.
Complete Guide to Corporate Event Photography
Types of Corporate and Business Events
Same But Different – Business Events
Presentations & Awards Nights
Sweet Success at Award Nights
Local Industry Expos
Industry expos and other large business functions provide great platforms for B2B networking as they’re often large in scale and scope. Most industry expos will have public exhibitions of various commercial or industrial products.
Photography is the perfect media tool and should be right at the centre of everything. Expos vary in style, i.e. indoor or outdoor, an experienced photographer knows the ins and outs all too well. Given the potential for industry expos to be huge, professional photographers will work as a team of several photographers to capture various aspects of the event simultaneously.
Some of the local Trade Expos we see near us are:
- Franchising expos
- Fitness expo shows
- Lifestyle focused trade shows
- Building and Construction Expos
- Health and Wellbeing
- Food and Beverage
- Security and Safety trade shows
- Technology expos
- Independent Living shows
- Government services shows
Trade Show and Commercial Photography
Commercial and Business Photography at Trade Shows
You’ve just secured a space at an exhibition, and you’d like to document your participation. Paying for your space is just the beginning, and you would want to maximise the ROI on this often-substantial investment in money and other resources.
Depending on the event, the expo may last for several days to weeks, so your photographer has to be well organised and capable of meeting your needs.
Documenting all the milestones at the trade show is where you can count on a professional photographer. With the right photographer on your side, you can let your staff focus on their job and worry less about capturing the right moments on their phones.
Professional photos can be used for everything from entering new markets to promoting your presence at future shows and increasing your brand awareness. Sharing regular content to your audience means you will not be forgotten amongst all the messages your competitors are sending out.
There are plenty of photographers out there, but sending anyone other than an expert in trade show photography is taking a risk. Sure, a studio portrait specialist may have the right equipment. But business photography presents unique challenges that can have a good portrait or general photographer struggling.
Before the event, you and the photographer will need to discuss the scope of photography services, which includes the number, type and variety of photos you want (see the Shot List example discussed in this article). Typically, your photographer will work with you and the venue management to discuss any specific conditions before or after the event.
Experienced business photography specialists will work with you to meet your particular requirements.
Gala Dinner Sydney
Gala Dinner Sydney
Gala Dinners & Events
Once a year, your team, clients and supporters dress up for a night of wining and dining to celebrate. You have to put in some hard work to create a stellar experience, but one of the most important things is to ensure you hire the right photographer.
Gala dinner types of events are often bursting with anticipation and filled with excitement. Many old business friends gather and new connections are formed. Through photography, your photographer can capture the atmosphere, stunning stage designs, lighting displays and of course, the guests enjoying themselves.
Typical Gala Dinner Program:
- Drinks and canapes with networking to start the evening
- MC for the night welcome message and introductions
- Guests take a seat usually at tables of 10
- Sponsors’ messages
- Main course served
- Award presentations – what everyone has been waiting for
- Networking time
- Networking and final drinks
Like most corporate events, annual galas and dinners present the photographer with a photo journalistic challenge in that they must capture natural, candid moments without making guests feel awkward. For instance, an experienced gala dinner photographer knows to avoid taking photos of people as they eat because it makes them uncomfortable. Not to mention, nobody wants their photo taken with their mouth wide open or with a glass of wine to their face.
Here experience with business events is a must, and when to take photos is just as important as when not to take a photo.
While the main meal is being served presents an excellent opportunity to take full room photos, demonstrating how well the event is attended and show off the venue in its best light.
Product Launch Events
Product launch events are necessary in today’s businesses world, but for startups, they are even more critical. Product launches aim to create product and brand awareness as well as publicity for a particular product or service. You want to generate lots of buzz and excitement and get the online world talking about it.
In today’s world of online shopping, price is a key determinant when making purchase decisions. Nonetheless, you can’t afford to discount the value of great photos at your product launch event.
The majority of your clients and supporters want to see photos from your product launch if they can’t make it in person.
A great place to use the photos is for e-news on your website or for your email newsletter campaigns. Words are great and photos will add value to your message.
You could have your in-house marketing staff taking photos, but poor-quality images may be more detrimental to your brand than having no photos at all. That’s why you should hire a professional event photographer to capture high-quality images.
For product launches, be sure to have enough photos for digital marketing. Having a wide variety of shots to choose from helps to create continuity across different channels with similar photos. Consistency in imagery, tone and voice of your marketing messages will have you standing out from your competition.
Quick Tips on Searching for an Event Photographer
Choose a good search and screening mechanism, obvious first tip. Are you going to use Google search, what key search terms are you using? Key search term we recommend is; “SYDNEY EVENT PHOTOGRAPHY”. This should capture all the top ranking services providers.
Often there are a number of options. We recommend being cautious if your using an aggregation website. Besides the website taking a huge chunk of money from the photographer for the booking, it also means the photographer is possibly not earning enough to have professional level camera gear. Or have back gear, which is essential in our view. Very low earnings could also mean they can’t invest in improving their skills. Some may just be having fun with their hobby, and nothing wrong with that from their point of view. We love photography and think everyone should have fun with it.
There’s a big difference between having fun with photography and being a specialist event photography services provider, they should all have their own independent website at the least.
Another tip is, if at all possible, book early, 4 weeks or more is great. We’ve taken same day bookings, not ideal but doable. With a long lead time we may be able to help spread the word about your event.
Developing a photography shot list is also advantageous. Check out this very page for ideas.
Is the Photography Services provider located close to your venue? You can minimise the risk of travel delays and save on travel costs by booking them close by if you can. Understand not always possible or needed but local event photography service providers will know the area very well.
A professional corporate and business event photographer will:
These may appear basic but sometimes reminders about the basics is what is required. Having concise lists to check and double check all points of opportunity for both photographers and clients is a great way to gain a greater understanding of the responsibilities of both parties and the expected deliverable.
From the client side it may also help to maximise the full potential of the photos to your business. Both clients and photography services providers may also finds these lists usual when drafting hiring contracts. There may be some cross over with this list and others on this page on our other primary pages. Hopefully this list is the one that strikes a cord and is useful to you.
- Capture the key moments
- Ensure the event is reported in its full visual glory
- Justify your spend in hiring them for the job
- Raise awareness of your company to a new audience
- Build relationships with new prospects
- Increase your network of contacts
- Showcase your new products and services to new markets
- Position yourself as an industry leader by presenting yourself as valuing your image
- Increase your visibility
- Enhanced brand awareness
- Be consistent with marketing campaigns
- Online exposure through all your media channels
- Expand your online/web presence to drive traffic to your website
- Maximise sales opportunities across all your sales funnels
Professional Photography Provides You with the Opportunity to:
- Increase your company/brand profile
- Increase sales turnover
- Launch new products
- Educate customers
- Support distribution channels
- Generate leads
- Increase your customer database
- Gain more visibility
Professional Photography enables your clients to be reassured they are associated to their supplier of choice.
Great photography is also about finding ways to portray the look and feel of the occasion to your attendees and those who were not there.
Corporate Event photography is a unique art form. Live events are often high pressure environments for photographers so they must run a tight ship. Everything from the difficult indoor lighting and expectations of the guests to the etiquette and length of the event requires early preparation, a unique set of technical skills and a high level of organisation skills.
Choose the right photographer, and you’ll end up with great corporate event photographs that can be used to “Help you to stand out from the competition with images that speak strongly of your brand”
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