Opportunity to convert online only events to hybrid
Hybrid is the new cool kid. There’s still a way to go yet in maximising the potential of hybrid.
There’s opportunities for online only events to go hybrid when there are physical products or services many of which are best demonstrated with real live human interaction.
Product demos and tradeshow events are perfect for live audiences and beaming live online with both video and still photos. It’s interactive and has greater engagement, this means better value to your clients and audience.
Opportunity to convert 20% loss of airline business trips to online events
In this survey presented by Idea Works shows how the pandemic will affect total airline business trip activity.
“As a recovery occurs in 2021, approximately half of the former trip activity (the 49
percent slice) will return as the business environment normalizes. But beyond this, 19
percent of business trips at a minimum will not return”
Being the optimist we can see with the more upbeat expectations with vaccines being pumped out in the millions that this could fairly quickly change the outlook for the second half of 2021.
American Express global business travel survey
Work in 2021 GLOBAL TRENDS Report
Meeting planners are looking forward to resuming in-person events over the coming year. In the meantime, they are adapting to the current environment by making the most of technology.
Asia Pacific Region includes;
- 1. Tokyo, Japan
- 2. Singapore
- 3. Sydney, Australia
- 4. Shanghai, China
- 5. Kuala Lumpur, Malaysia
Source: Meetings Insights, American Express Meetings & Events client destination report, October 2019 – September 2020.
Home Work – A new event frame work needs new habits (re behavioural science and philosophy)
A year of change is a year of opportunity, invention is better than reinvention but we’ll have a go at either. So too have many in the Australian events industry.
Behavioural science and philosophy experts have been talking about the subject of change and adaptation for yonks.
Check out The Behavioural Design Podcast by Samuel Salzer, habitweekly.com.
Also check out the concept of digital nudges to improve your online customer experiences. Listen here The Intuitive Customer by Beyond Philosophy.
“Digital Nudges build on Nobel-prize winning economist Professor Richard Thaler and Professor Cass Sunstein’s concept of Nudging. Thaler and Sunstein’s 2008 book Nudge: Improving Decisions about Health, Wealth, and Happiness explained that a Nudge is a way you present your customers’ choices that tips the scales towards a particular option. Digital Nudges are the same idea, but specifically to the online experience.”
The info graphic below by Monica Parker from hatchanalytics.com sums it up.
However we connect and do business, the psychological, the online (virtual if we must) and physically being together is what we must embrace. This is the time for strategic alliances and staying connected.
On a final note on this article, “the truer you lived in 2020 the greater the trust the tribe will have in 2021”
The light at the end of the tunnel appears not to be a train, but a brighter year. It is about to get a lot better.