Commercial Video & Photo Example For a Rebranding Campaign

When a global logistics leader, the largest employer in their country expanded into Australia through the acquisition of two major Sydney facilities, the challenge was clear:

How to unify their new operations with their established international brand.

We understood the importance of not just showing a new name on the building, but communicating alignment, pride, and purpose across their growing global network.

Through a carefully coordinated rebranding photo and video campaign, we brought together talent, operations, and storytelling to visually connect the Sydney sites with their headquarters’ look and feel.

The result was a cohesive, on-brand visual narrative that helped staff, stakeholders, and clients see the transformation in a single, powerful story.

KEY ELEMENTS IN THIS CAMPAIGN

1. Campaign Planning & Coordination
2. Time zone stakeholder management
3. Talent Hire & Management; Qty 10
4. Facility & Operations Coverage
5. Exterior & Interior Filming
6. Drone Aerials
7. Team Photo & Video Sessions
8. Executive & Staff Headshots
9. Staff Interviews
10. On Brand Editing & Deliverables
11. Transparency & Collaboration

OUR COLLABORATIVE PROCESS

• Initial Q&A to Gauge Fit
• Consultation Video Calls
• Define Scope of Deliverables
• Preliminaries & Pre Production
• Production & Execution
• Post Production & Deliver