Good sales from an ecommerce store requires good photos
Ecommerce photography is essential for most products and many services businesses. Going online to secure your place in the consumer screen time is a must. If you don’t, you may be out of business before you know it.
We all love shopping in-store. We like the tactile nature of feeling a garment, trying it on, checking it out in the mirror, and getting feedback from the salesperson or a friend.
Not all these attributes of shopping satisfaction are available online, but as technology and people’s habits change, you can certainly fill a void for convenience, immediacy, and dopamine shopping satisfaction.
An easy-to-use website, excellent copy, and tonnes of brand authority certainly helps, but none of it matters if the photography doesn’t convey the visual cues. A great eCommerce photo is the wrapping for the sale.
No ecommerce store, no ecommerce sales. Simple. Great photos equals great sales, Simply good.
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Online ecommerce growth chart
Chart of Australian Ecommerce Online Shopping Growth 2021. Delivered by Australia Post.